Bruce WithrowToronto Facilitator
Strategic Planning | Advisory Boards
Bruce founded Meeting Facilitators International in 1992. The idea was to offer a new type of facilitator. A facilitator who understood strategy and could work with senior management. Since then, he has facilitated over 900 strategic planning sessions in thirteen countries. His strategy clients include established businesses, entrepreneurial start-ups, and not for profits. These clients aren’t looking for a better meeting. They are looking for a better strategy.
In 2002 he began working with a different group of clients. These clients were looking for professional facilitators who could handle Advisory Boards. This includes not only Customer Advisory Boards, but Pharmaceutical and Medical Advisory Boards as well.
Business-focused and results-driven, Bruce is used to facilitating high-stakes meetings. He brings not just good facilitation skills, he also brings good process. A process that is tailored to every client.
“Our neutrality and objectivity are highly-valued by our clients. We are the only people in the room who don’t have a stake in the outcome. This means we can be impartial and unbiased. And by taking over the facilitation of the meeting, the CEO can participate in a way they never could before. This – combined with our experience and our process – is what we bring.”Clients are impressed with Bruce’s ability to quickly master and assimilate new and often esoteric material. They are often surprised to learn that he does not work only in their field.
Founder of Meeting Facilitators International